Under Armour Inc - Class A Shares UAA

Under Armour, Inc., incorporated on July 01, 1996, is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company's segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness. The Company's products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles.

The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. As of December 31, 2016, the Company had approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. As of December 31, 2016, the Company had 18 brand house stores in North America. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida. The Company sells its apparel, footwear and accessories primarily through wholesale customers, Website operations, independent distributors and a limited number of stores that it operates in certain European countries. It also sells its branded products to various sports clubs and teams in Europe. It distributes its products to retail customers and e-commerce consumers in Europe through a third-party logistics provider. It sells its apparel, footwear and accessories primarily through independent distributors in the Middle East and Africa. The Company sells its apparel, footwear and accessories products in China, South Korea, and Australia through stores operated by its distribution and wholesale partners, along with Website operations and stores it operates. It also sells its products to distributors in New Zealand, Taiwan, Hong Kong and other countries in Southeast Asia. It distributes its products in Asia-Pacific primarily through a third-party logistics provider based out of Hong Kong. It sells its products in Mexico, Chile and Brazil through wholesale customers, Website operations and brand and factory house stores. In these countries, the Company operates through third-party distribution facilities. In other Latin American countries, the Company distributes its products through independent distributors, which are sourced through its international distribution hubs in Hong Kong, Jordan and the United States.

Apparel

The Company's apparel is offered in various styles and fits to regulate body temperature and improve performance regardless of weather conditions. Its three gearlines include HEATGEAR, COLDGEAR and ALLSEASONGEAR. Within each gearline, its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed). HEATGEAR is designed to be worn in warm to hot temperatures under equipment or as a single layer. COLDGEAR is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. Its COLDGEAR apparel provides both dryness and warmth in a single light layer that can be worn beneath a jersey, uniform, protective gear or ski-vest. ALLSEASONGEAR is designed to be worn in between extreme temperatures and uses technical fabrics to keep the wearer cool and dry in warmer temperatures while preventing a chill in cooler temperatures.

Footwear

The Company's footwear offerings include running, basketball, cleated, slides and performance training, and outdoor footwear. Its footwear is designed with technologies, including Anafoam, UA Clutch Fit and Charged Cushioning, which provide directional cushioning and moisture management.

Accessories

The Company's accessories primarily include the sale of athletic performance gloves, bags and headwear. Its accessories include HEATGEAR and COLDGEAR technologies.

Connected Fitness

The Company offers digital fitness platform licenses and subscriptions, along with digital advertising. It offers digital advertising through its MapMyFitness, MyFitnessPal, Endomondo and UA Record applications.

The Company competes with Nike and adidas.