Build A Bear Workshop Inc BBW

Build-A-Bear Workshop, Inc. primarily operates specialty stores that provide a make your own stuffed animal interactive entertainment experience in which guests, with the help of the Company's associates, visit a variety of stations to assemble and customize a stuffed animal. It has three segments. Direct-to-consumer segment includes the operations of corporately managed locations and other retail delivery operations in the United States, Canada, China, Ireland and the United Kingdom, including its e-commerce sites. Commercial segment includes the Company's transactions with other businesses, mainly consisting of licensing the Company's intellectual properties for third-party use and wholesale activities. International franchising segment includes the licensing activities of the Company's franchise agreements with store locations in Asia, Australia, the Middle East, Africa and South America. It has approximately 355 corporately managed stores and 72 internationally franchised stores.