Pelatro Plc PTRO

Pelatro Plc is a United Kingdom-based company, which provides software solutions. The Company provides solutions principally through its flagship software suite mViva, to telecommunication companies (telcos), who faces a series of challenges including market maturity, saturation and customer churn. The Company’s provides enterprise class software solutions, which helps its customers, the telecom operators, to increase revenue and reduce churn. It achieves this by analyzing the behavior of each subscriber in the telecom network, creating their profile and suggesting appropriate products and promotions to each subscriber. The software can be extended further to enable data monetization. It is engaged in the multichannel marketing hub space, which is a technology that orchestrates a customer’s communications and offers to customer segments across multiple channels to include Websites, social media, applications, short message service, unstructured supplementary service data and others.